CONFESSION: We actually don’t love the Black Friday and Cyber Monday weekend here at Hot & Healthy Habits. We love that it gives so many women a chance to join the HHH community at a discount (we really love that) but we hate the sales-y "BUY NOW AND SAVE" lingo weekends like this call for. Why? Because it reminds of us our past. (Not to be over dramatic, but for real.)
We used to sell a pretty successful diet plan for a couple of years. We knew the buzz words to say to get your attention, like "Lose weight fast! Fat burning workouts! Get the body you have always wanted!”
But after years of being in this industry and spending time in the research, we learned that those catchy promises do not last long term. (More on that here).
Fast forward a year and a half, and Black Friday and Cyber Monday lingo just feels awkward. How can you get the attention of women on a weekend where buzz words like FAST & EASY are all women are going to see? Why would someone want to join us over here where it is honestly, harder and it takes longer?
Getting to know yourself, making peace with the mirror, and actually learning how your body works and why you're emotionally eating and so tired, is not a quick or fast process. And it shouldn't be.
We made a choice a year and a half ago (and it wasn't easy) to not only quit selling that diet program but to also no longer shove the same buzz words in your face.
We made a choice to take the time to talk with women and have deep discussions with each other instead. So tonight, we aren't going to send you another flashy email with a clock screaming at you.
Instead, we are just going to let you know that if you're struggling, if you're confused, if you're exhausted too, then please know that you are not alone.
We have poured our heart and soul into creating something for you that will put you on a path of truly loving yourself and having a healthy relationship with food.
We can't promise you fast results. We can't promise you a tight tummy and butt. What we can promise you is freedom from obsessing about food. We can promise you heart felt conversations with other women. We can promise you that we will always put your long term health before anything else. We can promise you a way of living that doesn't require rules and restrictions.
If that's something you're looking for, then we'd love for you to join us here, at a discount.
As always, thank you for allowing us to be real with you and fight the good fight. We're doing this together.
Amanda & Ander